“Danny White was probably as fine a winner as we have had in football," said Tom Landry, the legendary former head coach of the Cowboys. "He wasn't gifted as some quarterbacks were, but he knew how to win football games. I don't think anybody could have followed Roger and done as well as Danny. If we had reached the Super Bowl in 1981 [the year of Dwight Clark's catch], we might have won the Super Bowl a couple of more times. I think Danny would have gotten us there again. Danny was a solid winner.”

For those organizations who want to learn about leadership and winning, there is no better story that Danny White. Danny was drafted by the Cowboys in the 1974 NFL Draft, White put off his NFL career to play two seasons in the World Football League. Danny threw for 2,635 yards and 22 touchdowns in just under two full seasons with the Memphis Southmen. In 1976, White joined the Dallas Cowboys and the NFL. White’s leadership skills as a quarterback were evident when he broke the Dallas Cowboy’s single season touchdown passing record in his first year as a starter (1980). The Cowboys went to the playoffs five times, and won three NFC East titles with Danny taking the snaps. He ended his career as the team’s most accurate passer, setting Cowboys’ career records for completions and touchdown passes. He still holds 8 Cowboys’ records. During the 1982 season, White broke or tied eight club season passing records. He also led the Cowboys to the NFC title game for the third straight year, earning a Pro Bowl berth for his efforts. His record as a starter was 67-35, including a 41-11 at Texas stadium.

A living legend of football in Arizona, Danny served as the first Head Coach and General Manager of the Arena Football Team the Arizona Rattlers. In 13 seasons at the helm, Danny led the Rattlers to ArenaBowl berths in 1994, 1997, 2002, 2003 and 2004, emerging as the World Champion in 1994 and 1997. White was inducted into the College Football Hall of Fame in 1997, and had his #11 jersey retired by Arizona State University. On Christmas 1999, White was named the Arizona Athlete of the Century by the Arizona Republic newspaper. White was also inducted into the Arena League Hall of Fame in 2002. It took only three seasons for White to reach the pinnacle of the Arena Football League. He was hired on October 10, 1991 and on September 2, 1994 he became a World Champion, as the Rattlers defeated Orlando 36-31. Danny and the Rattlers became World Champions for the second time after ArenaBowl XI, when the Rattlers beat the Iowa Barnstormers 55-33. The Rattlers returned to the ArenaBowl in 2002, but fell to the San Jose Sabercats. A return trip in 2003 yielded a similar result, as the Tampa Bay Storm defeated the Rattlers. In 2004, White and the Rattlers again reached the title game, losing to San Jose 69-62. White finished his career with the Rattlers with an overall record of 141-65 (.684). The Arena Football League Coach of the Year in only his second season (1993), Danny’s 141 wins rank him second all time, and his .684 regular season winning percentage is fourth best in Arena Football history. He also ranks second all time with 20 postseason victories, trailing only Tampa Bay’s Tim Marcum. Coach White became the second coach in AFL history to win 100 games when the Rattlers defeated the Houston Thunderbears on June 30, 2001. He was an inductee for the Arena Football Hall of Fame class of 2002. When White was named Head Coach of the expansion Rattlers in 1992, he had no prior coaching or Arena Football experience.

But those local football fans who had followed his playing days at Mesa’s Westwood High, his collegiate career at ASU, and on through his professional career first with the Memphis Southmen of the World Football League, and then in the NFL with the Dallas Cowboys, knew his intense desire for excellence. They also knew that if Danny White was anything, he was a winner. Danny played three seasons for the Sun Devils, leaving as both the school’s and the NCAA’s all-time passing leader. He also set seven NCAA passing records. In 1973, his passing and running game placed him second in the nation in total offense. Sports Illustrated named White as the second-best rated collegiate quarterback of all-time, behind only Steve Young. The National Football Foundation and College Hall of Fame honored White in 1997 as an inductee into the College Hall of Fame. Both Danny and his father, Wilford “Whizzer” White, a former All-American at Arizona State and halfback with the NFL’s Chicago Bears, are in the Arizona State University Hall of Fame, as well as the Arizona Sports Hall of Fame. In 1997, Danny (#11) also joined his father as one of only 5 Sun Devil players to have their jersey retired at Arizona State.

White is also no stranger to the broadcast booth. He has provided analyst commentary for the Fox Sports Pac-10 Game of the Week, and currently travels around the country as an inspirational public speaker. Not only is Danny a winner on the field as the Head Coach and General Manager of the Arizona Rattlers, but he is also a winner off the field. He is active in the Phoenix community, donating his time and efforts to various local charities. Danny and his wife JoLynn reside in Gilbert and have four children; Ryan, Geoff, Heather and Reed. They also have four grandchildren.